Guardian NSA content strategy

For anyone following the “NSA Whistleblower” story over the past couple of weeks, eConsultancy published a good analysis of The Guardian’s online editorial strategy for managing the story this week.

What’s particularly interesting – and where I think this case is relevant for content strategy in a corporate environment – is the way in which The Guardian aligned lots of different pieces of content in a range of formats across different sections of its web presence, then managed the release of the content as a series of “episodes” over several days.

The Guardian’s ability to manage and control the story – providing angles that cater to its diverse range of current and potential readers – offers a lesson to corporates about how to grow the relevance of a web presence over time by providing regular content around consistent themes relevant to the audience.

Particularly interesting given The Guardian is clearly using this story as an opportunity to grow its global brand.

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