McKinsey have just published the results of their global technology investment survey.

It’s a comprehensive piece of work that throws the spotlight on how senior IT decision makers are responding to some growing technology trends, despite the global economy still being in a fairly fragile state.

While some of the findings are to be expected – but nevertheless interesting to see confirmed in the survey – what is intriguing is the emphasis being placed on the development of customer/audience-centric strategies and personalised content experiences.

For me this very much plays to the opportunity I believe businesses have to more closely align their social and digital with content creation across the organisation to create a more coherent identity for the brand and better experiences for customers.