Lots of data and research today.
According to eMarketer it’s the simple things that matter for Smartphone buyers in the UK.
Meanwhile, in the US mobile video continues to rise, particularly amongst younger audiences.
Looking beyond mobile, a study by Leader Networks suggests there is confusion between social media marketing and social business. I don’t know the basis of the study, but I can believe this is the case.
And finally, I always find a great way to develop an idea or to encourage myself to think more creatively about a problem I’m trying to solve is to visualise it.
I think it has a simple, inventive, visual style that gives it great impact.
And most of all, makes it memorable.