Cut outs #7: Time for a social network shake-up?

New social tools pop up all the time, and long may that continue.

A few stories I’ve spotted recently though suggest a bit of shake-up is happening amongst the popular social platforms.

Emarketer has noted a declining trend in the use of Facebook by teenagers in the UK and US.

And the Wall Street Journal recently reported that Myspace is still alive and well, carving out a tidy nice for itself as a community for music lovers.

No doubt Facebook will be working hard on innovation to stay fresh and relevant to new generations who want something different to the people who arrived on the network 10 years ago.

But with developments in technology making it easier and cheaper to launch new networks, and more sophisticated data collection and analysis enabling better customer segmentation and marketing, the potential for more platforms and tools to emerge and establish business models that will enable them to flourish seems to be growing.

The business sector too is showing some real movement. At IBM 65% of CIOs tell us that collaboration is their major investment priority (IBM CXO survey). While today, Slack’s CEO said today that interest in the business message app is growing off the scale.

Everybody likes to find their own space to play.

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