Cut outs #6: New business models

In August last year Ello burst on to the scene, promising an ad-free social networking experience and later establishing itself as a “public benefit corporation“, as a way to seal that promise.

Meanwhile in the music industry, platforms like weeSPIN are applying Big Data technologies to solve the artist royalties and industry revenues conundrum by enabling brands to partner with artists in a form of content marketing.

Now 8 has appeared: a new video-sharing platform promising greater content ownership for producers and control over advertising revenues.