Green Shoots. Courtesy of Honelace / Flickr
Banking goes (totally) mobile: Orange France launches 100% mobile bank*
70 Years of VC Innovation: Where the modern VC ecosystem emerged from, how it’s evolving and what that means for start-ups now
Fit for disruption: Pay-by-the-minute gym app challenges traditional membership model
Industry convergence: Can consulting firms do advertising?
One for all parents (in fact, worth reading whoever you are): How is mobile technology affecting the behaviour and well-being of adolescents?
It’s already a crowded markets, so can Nespresso make it on the high street?
Acer makes moves in VR and becomes the majority owner of Starbreeze’s StarVR
*Disclosure: IBM client
VC expansion: How developed is the global venture capital market?
Fit for purpose? Viewpoint on how to build a marketing organisation for today’s consumer market
Find your own highway: why Harley Davidson doesn’t buy into the millennials concept
Burning Man: Ideas can come from anywhere… even the middle of the Black Rock Desert
The power of simplicity: Swedish Armed Forces bold declaration of support for Stockholm Pride
New business models: Chinese music fans paying their way with streamed music
Time for more intelligent ad placement tech? P&G slashes digital ads by $140M
Rip it up and start again? Tribulations of a magazine editor in a digital age
The objective approach: how to tell if design is good or bad
Complementarity vs. Similarity: Netflix’s first acquisition is an indie comic book publisher
What makes good customer experience? Five retailers leading the way
A week ago the Internet was buzzing with debate about the colour of a dress.
Today the Salvation Army turned it into a provocative and thought-provoking advertising campaign about domestic violence.
It’s a brilliant piece of creative subversion that the Salvation Army should be applauded for, enabled by close monitoring of trends; creative expertise; swift decision-making and good management of media channels.
Combine all those things together in one team and it’s amazing what can be achieved – from Oreo’s taking of Twitter by storm after a Superbowl power cut to the kind of rich coverage of a serious social issue we’ve seen today.
It’s also a great illustration of why I love the Internet – you can go from the utterly ephemeral to the most complex and serious of stories in a moment.
And often when you’re least expecting it.