Cut outs #11

New business models: Chinese music fans paying their way with streamed music

Time for more intelligent ad placement tech? P&G slashes digital ads by $140M

Rip it up and start again? Tribulations of a magazine editor in a digital age

The objective approach: how to tell if design is good or bad

Complementarity vs. Similarity: Netflix’s first acquisition is an indie comic book publisher

What makes good customer experience? Five retailers leading the way

From the ridiculous to the sublime

A week ago the Internet was buzzing with debate about the colour of a dress.

Today the Salvation Army turned it into a provocative and thought-provoking advertising campaign about domestic violence.

It’s a brilliant piece of creative subversion that the Salvation Army should be applauded for, enabled by close monitoring of trends; creative expertise; swift decision-making and good management of media channels.

Combine all those things together in one team and it’s amazing what can be achieved – from Oreo’s taking of Twitter by storm after a Superbowl power cut to the kind of rich coverage of a serious social issue we’ve seen today.

It’s also a great illustration of why I love the Internet – you can go from the utterly ephemeral to the most complex and serious of stories in a moment.

And often when you’re least expecting it.