In August last year Ello burst on to the scene, promising an ad-free social networking experience and later establishing itself as a “public benefit corporation“, as a way to seal that promise.
Meanwhile in the music industry, platforms like weeSPIN are applying Big Data technologies to solve the artist royalties and industry revenues conundrum by enabling brands to partner with artists in a form of content marketing.
Now 8 has appeared: a new video-sharing platform promising greater content ownership for producers and control over advertising revenues.
Lots of data and research today.
According to eMarketer it’s the simple things that matter for Smartphone buyers in the UK.
Meanwhile, in the US mobile video continues to rise, particularly amongst younger audiences.
Looking beyond mobile, a study by Leader Networks suggests there is confusion between social media marketing and social business. I don’t know the basis of the study, but I can believe this is the case.
And finally, I always find a great way to develop an idea or to encourage myself to think more creatively about a problem I’m trying to solve is to visualise it.
Grant Snider at Incidental Comics has written a comic about where ideas come from.
I think it has a simple, inventive, visual style that gives it great impact.
And most of all, makes it memorable.